Downstream Team:
Sean O'Connor - Creative Director | Jasper Reynolds - Project Manager | Lucas Schouten- Senior Environmental Designer | Seton Beggs - Brand Director| Gabriela Prattingerova - Senior UX/Digital Designer| Tim Moraitis - UX Strategist | Jordan Hull - Motion Designer | Gordon Nickel - Lead Developer | Aubrey Francois - Lead Developer | Peter Sooley - Lead CMS Developer | Michael Lackemann - Lead AV Engineer
Role: Concept | UX/Digital Design | QA | Training Manuals & Client Training
As part of Standard Life’s organizational transformation within the Phoenix Group, the goal was to create a flexible environment to host a diverse group of users supporting co-creation. We needed to design a collaborative space for Standard Life to create and deploy solutions for clients, advisors, and partners, setting the industry standard for financial innovation.
The Innovation Lab is an immersive journey that shifts to offer bespoke experiences where solutions are explored with customers. We designed a flexible interactive experience to support a wide range of content presentations across various touch points, allowing visitors to explore solutions matched to their needs.
All interactive experiences connected to an online content Management system (CMS) that allows Lab managers to create and schedule engagement relevant content and the brand look feel for the visiting audience.
Launch app - presentation platform
The Launch application is the main tool used in client engagement. The application exists in different scales and ratios (4k on single touch landscape or portrait display and 6k on 3x3 video wall). Since there was a desire to have one source of content with the possibility to schedule it on any of these different display ratios and sizes, all content templates, functions and features of the app had to be designed to dynamically adapt to the different screen setup.
The application has ambient and interactive mode. In ambient mode the application plays a playlist loop of scheduled content. Touching the wall interrupts the ambient and starts displaying the first content template of the scheduled presentation playlist.
Hidden gesture allows presenters to access the additional applications features such as access to menu and asset browsing features, search, note taking, web browsing, or presentation controls.
Final clickable prototype to demonstrate proposed functions and features
Live application with content uploaded and scheduled via CMS.
Community Wall
This self-explore platform invites visitors to explore company's history, learn about their sustainability initiatives and explore employee achievements.
The application has ambient and interactive mode. In ambient mode application displays attract version of the content to create inviting call to action for the visitors passing through the hallway.
Visible on screen menu controls allow users to explore different topics and switch between those.
Final clickable prototype to demonstrate proposed functions and features
Live application with content uploaded and scheduled via CMS.
Transformation Portal
This platform located at the entry to the Lab. Upon approach it displays personalised welcome messaging, when visitors find themselves in front of the display it reacts to the visitor's presence and starts displaying customised provocations about the upcoming engagement.
Final clickable prototype to demonstrate proposed functions and features
Live application with content uploaded and scheduled via CMS.