Downstream Team:
Sean O'Connor - Creative Director | Seton Beggs - Senior Graphic Designer (Applied Environmental Branding) | Gabriela Prattingerova - UX/Digital Designer | Jordan Hull - Lead Motion Designer | Presston Brown - Project Manager
Role: Experience design concepts & design of the secondary digital branding
photography: Henry Woide, videography: Jack Fisher
LED WELCOME WALL
The large format LED wall welcomes and wows visitors as they step
out of the elevator into the lobby. Downstream has helped to create
and develop secondary language that ties in with the existing Splash
Ignition branding. This secondary visual language in a form of dynamic
ever changing particle wave represents the Ignition process that never
stops, the ongoing collaboration, insights and innovation. The particle
wave helps to steer visitors into the Ignition Space and carries stories
that reveal themselves when being motion triggered.
UX Studies for LED Welcome Wall
ORIENTATION WALL
The branded motion videos continue to carry the secondary visual
language through the centre, bring the Orientation Wall to live and serve
as a backdrop to the Orientation Wall content. Further, multiple motion
videos were created to play on the Orientation Wall as an ambient
media. In those videos the dynamic particle wave reveals big problem
statements, case studies, global challenges and perspectives.