Located in the central atrium, the Innovation wall celebrates Elekta’s story of innovation and reveals a wide range of brand communications. The content is motion-triggered as visitors walk by the display, making the experience feel intuitive. The wall is also used for town-hall meetings and larger events.
The reception offers both a welcome space and a utilizable area for visitors. A “Welcome Wall” serves looped content welcoming visitors and includes media feeds like Twitter, Newsfeed, information on events and training.
The Innovation Corridor celebrates Elekta’s innovation success, including a physical patent and awards gallery via an interactive digital experience. The installation allows visitors to learn, explore and filter through Elekta patents and their inventors.
At the heart of the EBC is an immersive experience for dynamic presentations and videos, called The Focus Theatre. The content is pre-programmed to suit the visitor’s interests and flexible enough to support non-linear discussion.
The boardroom provides a familiar setting for more formal meetings and delivers the same technology to displays and presentations as the Focus Theatre, providing a seamless content experience to the visitor.
The Demo Zone provides a hands-on, full-scale product experience for clinical storytelling. Visitors can dive into a detailed exploration of the latest products. Simulated hardware demonstration with presentation screens is integrated into the demo casing.
